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Arena Geeta Bhawan Welcomes You

Arena Animation Geeta Bhawan Square has a long standing presence with central location in the most influential city of central India, Indore. It has a super successful track record in delivering skill based training programs within media & entertainment since Sep’1997 and figures amongst top Centre’s of Arena Animation globally.

Arena Animation is the educational arm of Aptech Limited which has over two decades of proven track record with presence in 40+ countries. It places a great emphasis on providing world-class education. It offers creative and technical skills in Digital Media covering - Design & Visual Communication, Animation & Visual Effects, Gaming, Web & Multimedia. Indore Arena Centre at Geeta Bhawan also offers advanced skill certification, & job oriented Short-term courses.


Indian Media and Entertainment (M&E) sector crossed INR 2.3 trillion in 2023, expected to reach INR3.1 trillion by 2026, reveals the FICCI-EY report

The latest FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’,launched at the FICCI FRAMES 2024 in Mumbai, revealed that the Indian M&E sector grew by 8% in 2023, reaching INR2.3 trillion (US$27.9 billion), 21% above its pre-pandemic levels in 2019. New media, comprising digital and online gaming, emerged as the frontrunner in growth, contributing INR 122 billion of the overall increase of INR 173 billion, and consequently, increased its contribution to the M&E sector from 20% in 2019 to 38% in 2023.

Experiential (outside the home and interactive) segments continued their strong growth in 2023, and consequently, online gaming, filmed entertainment, live events, and OOH media segments grew at a combined 18%, contributing 48% of the total growth. In 2023, new media comprised 52% of total advertising revenues, yet, unlike in many other countries, Indian traditional media also grew. This underscores the unique Indian market where while we are witnessing a seismic shift towards digital consumption, there is still adequate headroom for traditional media to grow.”


  • ~Indian advertising reached INR1.1 trillion: ~Digital advertising grew 15% in 2023 and surpassed traditional advertising for the first time. Social, sports, e-commerce and SME advertisers will continue to drive the growth in the sector moving forward.~A billion screens by 2030: ~India is expected to have almost a billion active screens by 2030. Of these, around 240 million will be large (TV, laptop, PC), while the remaining will be small (mobile phones, phablets). Pay TV, Free TV, and Connected TV are expected to emerge as significant markets, each comprising between 60 to 80 million homes. The 3:1 ratio in favour of mobile phones will sustain the demand for short videos and social commerce. ~Online gaming is expected to reach INR388 billion by 2026: ~The segment will see growth across all its verticals, including esports, fantasy sports, casual gaming, and other games of skill to reach an estimated 150 million daily users. Revenue growth will be led by mobile-based real-money gaming and casual gaming. ~Segmental performance in 2023
  • Television: Linear viewership increased by 2% over 2022, the number of smart TVs connected to the internet each week rose to 19 to 20 million, up from around 10 million in 2022. Television advertising declined by 6.5% due to a slowdown in spending by gaming and D2C brands, impacting revenues for premium properties. The Hindi speaking market (HSM) experienced softness, resulting in a 3% overall ad volume de-growth. However, subscription revenue saw growth after three years of decline, driven by price increases, despite a decrease of two million pay TV homes.
  • Digital advertising: Digital advertising grew 15% to reach INR 576 billion, constituting 51% of total advertising revenues. This figure includes advertising by SME and long-tail advertisers totalling over INR 200 billion, and advertising earned by e-commerce platforms amounting to INR 86 billion.
  • Digital subscription: Digital subscription grew 9% to reach INR 78 billion accounting for a third of 2022’s 27% growth, as premium cricket properties were moved in front of paywalls. Paid video subscriptions decreased by two million in 2023 to 97 million, across 43 million households in India. However, paid music subscriptions grew from 5 million to 8 million, generating INR 3 billion, while online news subscriptions generated INR 2 billion.
  • Print: Contrary to the global trend, print media continued to thrive in India, with advertising revenues growing by 4% in 2023. Notably, there was significant growth in premium ad formats, as print remained a preferred medium for affluent metro and non-metro audiences. Subscription revenues also grew by 3% due to rising cover prices.
  • Online gaming: The segment’s growth slowed to 22% in 2023, reaching INR 220 billion. It surpassed filmed entertainment to become the fourth largest segment. India saw over 450 million online gamers, with approximately 100 million playing daily. Over 90 million gamers paid to play, with real money gaming comprising 83% of segment revenues. Larger players absorbed the impact of a higher GST levy, hurting their margins but safeguarding growth.
  • Film: The segment grew 14% to reach INR 197 billion in 2023. Over 1,796 films were released in 2023, and theatrical revenues reached an all-time high of INR 120 billion. The number of screens grew 4%. 339 Indian films were released overs.
  • Animation and VFX: The Hollywood writers’ strike impacted global supply chains, and consequently, the segment grew just 6% in 2023. Potential mergers and falling ad revenues also reduced the slate of animated content produced for broadcast in India. A revival in demand in the second half of the year led to growth, boosted by the trend of using more VFX in Indian content.
  • Live events: The organized segment grew 20% exceeding pre-pandemic levels. Growth was driven by government events, personal events, weddings, and ticketed events, including several international formats and acts which came to India.
  • OOH: OOH media grew by 13% in 2023, surpassing its 2019 levels. Growth was led by premium properties and locations. Active digital OOH screens crossed 1,00,000 contributing 9% of total segment revenues.
  • Link to Download Report on Media & Entertainment Sector-2024 file:///C:/Users/Hp/Downloads/ey-in-india-s-media-entertainment-sector-is-innovating-for-the-future-03-2024-v3.pdf


Successful careers are built on strong academic foundations. Choosing the right academy /college can have a lasting impact on your future. This career-critical decision can prove to be daunting, given the wide choice of training institutions. Here are our top ten reasons to consider when narrowing down options and picking the right academy / college

  • Reputation- Arena Geeta Bhawan (HID) is Pioneer, Leader, Trendsetter & Most Trusted Centre for Excellence in entire Central India
  • Commitment- Our Centre in Indore has 27 years of Glorious Track Record (Started in 1997) & are only one focused on AVGC-XR & Digital Media
  • Placements-We have a track record of finest Placements across all the sectors in India & abroad. Placement Assistance to each individual through Campus Interactions, Job Fairs, Internships, Spotlight, Experienced Sharing Sessions by Alumni, Mock Interviews, Soft skills and grooming sessions.
  • Internship & Incubation-Already around 200+ Indore based Companies are on board with us as Skill Knowledge Partners for Internships. Social Incubation Studio helps you get exposure on live projects. Industrial Training Provided for Live Studio Projects
  • Recognitions-We have got over 300 recognitions to our students, Alumni & Institute including 30+ Alumni Credits in 07 Academy Award (Oscars) & 05 National Film Awards. Centre Head is President of UNESCO Supported NGO Asifa India , Secretary AVGC-XR Media & Entertainment Association of MP, Governing Council Member of M&E Sector Skill Council in India & Industry Bodies like FICCI, PHDCCI
  • Competitions & Events- We organise a series of competitions including Annual Ad Mad Show, Annual Creative Minds, Annual Exhibitions. We organise Perspective, Junoon, Arena Premier League, Orbit Live, Kalakari & Jalsa
  • Seminars and Workshops-We have already brought Experts from Disney, Dreamworks, ILM & over 300 other Global Experts for Workshops, Making of, Behind the Scene, Masterclass etc.
  • Finest faculty with average 15yrs experience and combined experience
  • Infrastructure-State-of-the-art infrastructure at Geeta Bhawan Campus located at Apollo Trade Centre
  • Digital Support & eBooks- We provide Digital Support via own Aptech's web portal http://Onlinevarsity.com for ebooks & Placement Support via Portal Creosoul for your online portfolio & industry engagement
  • State-of-the-art infrastructure at Geeta Bhawan Campus located at Apollo Trade Centre
  • Incubation Studio, helps you get exposure on live & social projects
  • Already around 145 local Companies are on board with us as SKP’s.
  • Outstanding Alumni track record. Students trained at Arena Geeta Bhawan have bagged credits in 4 Oscar awarded films & three national awards for Animation & Visual Effects.
  • Digital Support & course material via own web portal Onlinevarsity.com & Placement Portal Creosoul for your online portfolio & industry engagement


Feel Free To Contact Us


202,204,207 Apollo Trade Center, 2-B Rajgarh Kothi, A.B Road on BRTS, Geeta Bhawan Square, Madhya Pradesh -452001, INDORE, INDIA

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0731-2494824, 4064824 +91-9826494824, 9644824824, 9755554824

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